There’s a battle raging in America, and it’s not one involving weapons or violence. Rather, the fray is seen in the corporate world, and it’s all about our money.
Now, we’re all used to marketing efforts that encourage us to buy from one company instead of another, but this is a different fight.
This isn’t about where we spend our money, it’s about how we spend it.
Attention around Near Field Communication is growing throughout mainstream media. Even so, many are unaware of its existence and future possibilities.
Simply put, Near Field Communication (NFC) is the ability for two wireless technologies to communicate with one another, typically requiring a proximity of four centimeters or less.
There are dozens of innovative, remarkable uses that could, and eventually will, come from NFC. However, there is one focus being highlighted, underscored, put in bold font, and circled by way of the companies struggling to be front and center with this technology; Google, Apple, Visa, Mastercard and others see NFC as the way of the future.
Demonstrating his vision for NFC, Google CEO Larry Schmidt states: “I’m walking down the street and I need pants. My phone has an
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